Time taken for residents to adopt a new public transport service: examining heterogeneity through duration modelling

When a new public transport service is introduced it would be valuable for public authorities, financing organisations and transport operators to know how long it will take for people to start to use the service and what factors influence this. This paper presents results from research analysing the time taken for residents living close to a new guided bus service to start to use (or adopt) the service. Data was obtained from a sample of residents on whether they used the new service and the number of weeks after the service was introduced before they first used it. Duration modelling has been used to analyse how the likelihood of starting to use the new service changes over time (after the introduction of the service) and to examine what factors influence this. It is found that residents who have not used the new service are increasingly unlikely to use it as time passes. Those residents gaining greater accessibility benefits from the new service are found to be quicker to use the service, although the size of this effect is modest compared to that of other between-resident differences. Allowance for the possibility that there existed a proportion of the sample that would never use the new service was tested using a split population model (SPD) model. The SPD model indicates that 36% of residents will never use the new service and is informative in differentiating factors that influence whether Route 20 is used and when it is used.