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Erschienen in:
Democratizing Innovation. A Geo-Entrepreneurial Analysis and Approach Through the Company Democracy Model Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Tool Development in Support of Story-Planning for Design Pitching

verfasst von : Qiong Peng, Jean-Bernard Martens

Erschienen in: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Verlag: Springer International Publishing

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Abstract

Industrial design students generally have difficulty in making good design pitching to convincing the audiences to subscribe a design concept. Despite the values of stories for design communication have been greatly proposed by literature, in students’ practices there is usually no story or no complete story in their pitching. As what often been complained by the students that making stories takes effort and time, appropriate tools are promising to help. This paper presents an exploration of such kind of tools with the aim to support story-planning for design pitching. A tool called StoryPrea is introduced and a user test of this tool is reported. The results shown the positive role of the tool and also indicated the directions for design iteration in future work.

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Vorheriges Kapitel Social Entrepreneurship in Cross-Cultural Context: Multiple Value Creation
Nächstes Kapitel Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation
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Metadaten
Titel
Tool Development in Support of Story-Planning for Design Pitching
verfasst von
Qiong Peng
Jean-Bernard Martens
Copyright-Jahr
2020
Buch
Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Print ISBN: 978-3-030-51625-3

Electronic ISBN: 978-3-030-51626-0

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-51626-0_4

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