Consumer behaviour is a comparatively new field of study. In this chapter is presented a historical perspective of the development of interest in this area, followed by a consideration of the current search for a general framework for analysis of consumer actions, based upon concepts and models borrowed from a variety of source disciplines. An exposition of the major comprehensive models which have now been constructed completes the outline of the theoretical basis.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- Towards a Theory of Consumer Behaviour
Michael J. Baker
- Macmillan Education UK
- Chapter 4