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Erschienen in:
2006 | OriginalPaper | Buchkapitel
Towards an Architecture for an Adaptive Persuasive System
verfasst von : Hien Nguyen, Judith Masthoff
Erschienen in: Persuasive Technology
Verlag: Springer Berlin Heidelberg
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Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.