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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands
verfasst von : Kristy McManus, William Magnus Northington
Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
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Abstract
Meaning is all around us each and every day, yet the intricacies that determine these meanings for individuals are dependent upon many external components. Meanings are not only a part of the activities in which we participate and the products and services that we purchase, but may be contained in the objects and services around us that we do not purchase, or in activities in which we do not participate.