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2015 | OriginalPaper | Buchkapitel

6. Towards Leveraging Behavioral Economics in Mobile Application Design

verfasst von : Tobias Stockinger, Marion Koelle, Patrick Lindemann, Matthias Kranz, Stefan Diewald, Andreas Möller, Luis Roalter

Erschienen in: Gamification in Education and Business

Verlag: Springer International Publishing

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Abstract

People do not always think and behave rationally. Behavioral economics has produced theories to explain when and why people make such allegedly irrational decisions, for example if it comes to spending money. However, humans tend to use reference points to judge and decide. Nowadays, mobile devices can work as flexible tools to create reference points thus supporting decisions without being explicit about it. We discuss if and how mobile apps can influence decision making. As a consequence, apps can be built to better fit into the decision making progress. We argue that applying concepts from behavioral economics can increase user experience in a subtle manner.

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Titel: Towards Leveraging Behavioral Economics in Mobile Application Design
verfasst von: Tobias Stockinger
Marion Koelle
Patrick Lindemann
Matthias Kranz
Stefan Diewald
Andreas Möller
Luis Roalter
Verlag: Springer International Publishing
Buch: Gamification in Education and Business
Print ISBN: 978-3-319-10207-8

Electronic ISBN: 978-3-319-10208-5

Copyright-Jahr: 2015
DOI: https://doi.org/10.1007/978-3-319-10208-5_6

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