Tyndall Furniture Company (B)

Don Rutkowski (vice-president, manufacturing) was just finishing his presentation of a proposal to invest in a new rough mill at the company’s component plant in Grand Rapids, Michigan (see Exhibit 1). He concluded:

It is most important that we come to a decision in the near future. As the issues involved have been discussed for some time now, the proposed investment is not something that’s new to us all. However, in order to capitalize on the advantages that having a modernized rough mill will provide, an important consideration is to phase its introduction in line with marketing’s plans for a new product range linked to the High Point Furniture Fair this time next year. Getting the timing right is often, as we all known, as important as the investment itself.