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Erschienen in:

2016 | OriginalPaper | Buchkapitel

6. Understanding Digital Work as Venture Labour

verfasst von : Alessandro Gandini

Erschienen in: The Reputation Economy

Verlag: Palgrave Macmillan UK

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Abstract

This chapter discusses how the proposed notion of ‘digital work’ can interpret the way knowledge workers today seem to put aside the unresolved tensions between precariousness, insecurity and the instability of work, to pursue an ideological approach to entrepreneurialism, professionalism and independence as ‘the new way of working’. This narrative, is argued, has surged as hegemonic in the form of a powerful rhetoric of ‘new professionalism’ that conceives knowledge work as a form of venture labour, and envisages freelance knowledge workers as ‘digital professionals’. This is discussed in a broader critical perspective that looks at conceptions of value in various contexts, and especially those more contaminated by collaborative logics of work.

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Vorheriges Kapitel Working Online: An Exploration of Social Recruiting and Digital Marketplaces

Nächstes Kapitel Coworking: The Freelance Mode of Organisation?

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Research for this section was partially financed by the project P2Pvalue, funded by the European Commission’s Seventh Framework Program (FP7): grant agreement no. 610961. For information on the P2Pvalue project, see http://www.p2pvalue.eu/.

Adam Arvidsson, Alessandro Caliandro, Alessandro Gandini, “First Report Task 1.3 Digital Ethnography of 10 Cases of CBPP,” P2Pvalue, Deliverable D1.2, accessed October 29, 2015, http://www.p2pvalue.eu/sites/default/files/u28/D12_31July_TheoreticalFindingsA%20%281%29.pdf.

Marx, Karl. 1976. Capital: A critique of political economy. Vol. 1. Harmondsworth: Penguin in association with New Left Review.

Titel: Understanding Digital Work as Venture Labour
verfasst von: Alessandro Gandini
Verlag: Palgrave Macmillan UK
Buch: The Reputation Economy
Print ISBN: 978-1-137-56105-3

Electronic ISBN: 978-1-137-56107-7

Copyright-Jahr: 2016
DOI: https://doi.org/10.1057/978-1-137-56107-7_6