Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Business & Information Systems Engineering
Erschienen in: Business & Information Systems Engineering 6/2020

16.10.2019 | Research Paper

Unlocking Online Reputation

On the Effectiveness of Cross-Platform Signaling in the Sharing Economy

verfasst von: Timm Teubner, Marc T. P. Adam, Florian Hawlitschek

Erschienen in: Business & Information Systems Engineering | Ausgabe 6/2020

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

With the ever-growing popularity of sharing economy platforms, complementors increasingly face the challenge to manage their reputation on different platforms. The paper reports the results from an experimental online survey to investigate how and under which conditions online reputation is effective to engender trust across platform boundaries. It shows that (1) cross-platform signaling is in fact a viable strategy to engender trust and that (2) its effectiveness crucially depends on source–target fit. Implications for three stakeholders are discussed. First, platform complementors may benefit from importing reputation, especially when they have just started on a new platform and have not earned on-site reputation yet. The results also show, however, that importing reputation (even if it is excellent) may be detrimental if there occurs a mismatch between source and target and that, hence, fit is of utmost importance. Second, regulatory authorities may consider reputation portability as a means to make platform boundaries more permeable and hence to tackle lock-in effects. Third, platform operators may employ cross-platform signaling as a competitive lever.
Vorheriger Artikel Designing for Crowdfunding Co-creation
Nächster Artikel The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device Platforms

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren
Weitere Produktempfehlungen anzeigen
Anhänge
Nur mit Berechtigung zugänglich
Fußnoten
1
In this regard, quality control mechanisms such as Uber’s policy to expel drivers with a rating below 4.6 stars or Airbnb’s background checks on new hosts provide a rationale for the effectiveness of trust transfer (Airbnb 2017; BusinessInsider 2015).
 
2
See Zippo’s attempt to market a women’s perfume (Austin 2013); Who would not want to smell like lighter fluid?!
 
Literatur
Aaker DA, Keller KL (1990) Consumer evaluations of brand extensions. J Mark 54(1):27–41
Abramova O, Krasnova, H, Tan C-W (2017) How much will you pay? Understanding the value of information cues in the sharing economy. In: Ramos I et al (eds) Proceedings of the 25th European conference on information systems, Guimaraes, pp 1011–1028
Akbar P, Mai R, Hoffmann S (2016) When do materialistic consumers join commercial sharing systems. J Bus Res 69(10):4215–4224
Akerlof GA (1970) The market for ‘lemons’: quality uncertainty and the market mechanism. Q J Econ 84(3):488–500
Arikan E, Yilmaz C, Bodur M (2016) Expanding the boundary of brand extensions through brand relationship quality. J Bus Econ Manag 17(6):930–944
Basoglu KA, Hess TJ (2014) Online business reporting: a signaling theory perspective. J Inf Syst 28(2):67–101
Bolton G, Greiner B, Ockenfels A (2013) Engineering trust: reciprocity in the production of reputation information. Manag Sci 59(2):265–285
Boush DM, Loken B (1991) A process-tracing study of brand extension evaluation. J Mark Res 28(1):16–28
Chen J, Shen XL (2015) Consumers’ decisions in social commerce context: an empirical investigation. Decis Support Syst 79:55–64
Chen X, Huang Q, Davison RM, Hua Z (2015) What drives trust transfer? The moderating roles of seller-specific and general institutional mechanisms. Int J Electron Commer 20(2):261–289
Dakhlia S, Davila A, Cumbie B (2016) Trust, but verify: the role of ICTs in the sharing economy. In: Ricciardi F, Harfouche A (eds) Information and communication technologies in organizations and society. Springer, Cham, pp 303–311
Dens N, De Pelsmacker P (2010) Attitudes toward the extension and parent brand in response to extension advertising. J Bus Res 63(11):1237–1244
Dimoka A, Hong Y, Pavlou PA (2012) On product uncertainty in online markets: theory and evidence. MIS Q 36(2):395–426
Dohmen T, Falk A, Huffman D, Sunde U, Schupp J, Wagner GG (2011) Individual risk attitudes: measurement, determinants, and behavioral consequences. J Eur Econ Assoc 9(3):522–550
Donath J (2007) Signals in social supernets. J Comput Mediat Commun 13(1):231–251
Dong C, Russello G, Dulay N (2007) Trust transfer in distributed systems. In: Etalle S, Marsh S (eds) IFIP international federation for information processing, vol 238. Springer, Boston, pp 17–29
Dunham B (2011) The role for signaling theory and receiver psychology in marketing. In: Saad G (ed) Evolutionary psychology in the business sciences. Springer, Heidelberg, pp 225–256
Eisenmann T, Parker G, Van Alstyne MW (2006) Strategies for two-sided markets. Harv Bus Rev 84(10):92–101
Eisenmann TR, Parker G, Van Alstyne MW (2008) Opening platforms: how, when and why? In: Gawer A (ed) Platforms, markets and innovation. Edward Elgar, Northampton, pp 131–162
Ert E, Fleischer A, Magen N (2016) Trust and reputation in the sharing economy: the role of personal photos in Airbnb. Tour Manag 55(1):62–73
Faul F, Erdfelder E, Lang A-G, Buchner A (2007) G* Power 3: a flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behav Res Methods 39(2):175–191
Gal-Oz N, Grinshpoun T, Gudes E (2010) Sharing reputation across virtual communities. J Theor Appl Electron Commer Res 5(2):1–25
Gefen D (2000) E-commerce: the role of familiarity and trust. Omega 28(6):725–737
Gefen D (2002) Reflections on the dimensions of trust and trustworthiness among online consumers. ACM SIGMIS Database 33(3):38–53
Gefen D, Straub DW (2004) Consumer trust in B2C e-commerce and the importance of social presence: experiments in e-products and e-services. Omega 32(6):407–424
Gefen D, Straub DW, Boudreau MC (2000) Structural equation modeling and regression: guidelines for research practice. Commun Assoc Inf Syst 4(1):1–77
Ghose A (2009) Internet exchanges for used goods: an empirical analysis of trade patterns and adverse selection. MIS Q 33(2):263–291
Grinshpoun T, Gal-Oz N, Meisels A, Gudes E (2009) CCR: a model for sharing reputation knowledge across virtual communities. In: International conference on web intelligence and intelligent agent technology, Thessaloniki, pp 34–41
Gutt D, Neumann J, Zimmermann S, Kundisch D, Chen J (2019) Design of review systems: a strategic instrument to shape online reviewing behavior and economic outcomes. J Strateg Inf Syst 28(2):104–117
Hair JFJ, Black WC, Babin BJ, Anderson RE (2010) Multivariate data analysis: a global perspective. Pearson, Upper Saddle River
Han H, Koo C, Chung N (2016) Implication of the fit between Airbnb and host characteristics: a trust-transfer perspective. In: Proceedings of the ICEC 2016, Suwon, pp 1–6
Havakhor T, Soror AA, Sabherwal R (2016) Diffusion of knowledge in social media networks: effects of reputation mechanisms and distribution of knowledge roles. Inf Syst J 28(1):104–141
Hawlitschek F, Teubner T, Weinhardt C (2016b) Trust in the sharing economy. Swiss J Bus Res Pract 70(1):26–44
Hendrikx F, Bubendorfer K, Chard R (2015) Reputation systems: a survey and taxonomy. J Parallel Distrib Comput 75(1):184–197
Hesse M, Teubner T (2019) Reputation portability: quo vadis? Electron Mark 29(5):1083–1119
Hong IB, Cho H (2011) The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: intermediary trust vs. seller trust. Int J Inf Manag 31(5):469–479
Jarvenpaa SL, Tractinsky N, Vitale M (2000) Consumer trust in an internet store. Inf Technol Manag 1(1):45–71
Jøsang A (2007) Trust and reputation systems. In: Aldini A, Gorrieri R (eds) Foundations of security analysis and design, vol IV. Springer, Heidelberg, pp 209–245
Jøsang A, Ismail R, Boyd C (2007) A survey of trust and reputation systems for online service provision. Decis Support Syst 43(1):618–644
Kathuria V, Lai JC (2018) User review portability: why and how? Comput Law Secur Rev 34(6):1291–1299
Kelley HH (1973) The processes of causal attribution. Am Psychol 28(2):107–128
Kim DJ (2014) A study of the multilevel and dynamic nature of trust in e-commerce from a cross-stage perspective. Int J Electron Commer 19(1):11–64
Kim H-W, Xu Y, Koh J (2004) A comparison of online trust building factors between potential customers and repeat customers. J Assoc Inf Syst 5(10):392–420
Kim DJ, Ferrin DL, Rao HR (2008) A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decis Support Syst 44(1):544–564
Kokkodis M, Ipeirotis PG (2016) Reputation transferability in online labor markets. Manag Sci 62(6):1687–1706
Lim K, Sia C, Lee M, Benbasat I (2006) Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies. J Manag Inf Syst 23(2):233–266
Lu Y, Zhao L, Wang B (2010) From virtual community members to C2C e-commerce buyers: trust in virtual communities and its effect on consumers’ purchase intention. Electron Commer Res Appl 9(4):346–360
Ma X, Hancock JT, Mingjie KL, Naaman M (2017) Self-disclosure and perceived trustworthiness of Airbnb host profiles. In: Proceedings of the ACM conference on computer supported cooperative work and social computing, Portland, pp 1–13
McKnight DH, Choudhury V, Kacmar C (2002) Developing and validating trust measures for e-commerce. Inf Syst Res 13(3):334–359
Mishra DP (1995) Signaling and monitoring strategies of service firms. Adv Serv Mark Manag 4(1):249–288
Mittendorf C (2017) The implications of trust in the sharing economy: an empirical analysis of Uber. In: Bui T (ed) Proceedings of the Hawaii international conference on system sciences, Puaka, pp 5837–5846
Mittendorf C, Berente N, Holten R (2019) Trust in sharing encounters among millennials. Inf Syst J 29(5):1083–1119
Pavlou PA, Gefen D (2004) Building effective online marketplaces with institution-based trust. Inf Syst Res 15(1):37–59
Pingel F, Steinbrecher S (2008) Multilateral secure cross-community reputation systems for internet communities. In: Furnell S et al (eds) Trust, privacy and security in digital business. Springer, Heidelberg, pp 69–78
Resnick P, Kuwabara K, Zeckhauser R, Friedman E (2000) Reputation systems. Commun ACM 43(12):45–48
Riegelsberger J, Sasse MA, McCarthy JD (2005) The mechanics of trust: a framework for research and design. Int J Hum Comput Stud 62(3):381–422
Rousseau DM, Sitkin SB, Burt RS, Camerer CF (1998) Not so different after all: a cross-discipline view of trust. Acad Manag Rev 23(3):393–404
Scholz T (2016) Platform cooperativism: challenging the corporate sharing economy. Rosa Luxemburg Stiftung, New York
Shaw JB (1990) A cognitive categorization model for the study of intercultural management. Acad Manag Rev 15(4):626–645
Sia CL, Lim KH, Leung K, Lee MKO, Huang WW, Benbasat I (2009) Web strategies to promote internet shopping: is cultural-customization needed? MIS Q 33(3):491–512
Spence M (2002) Signaling in retrospect and the informational structure of markets. Am Econ Rev 92(3):434–459
Stummer C, Kundisch D, Decker R (2018) Platform launch strategies. Bus Inf Syst Eng 60(2):167–173
Sundararajan A (2016) The sharing economy: the end of employment and the rise of crowd-based capitalism. MIT Press, Cambridge
Swire PP, Lagos Y (2013) Why the right to data portability likely reduces consumer welfare: antitrust and privacy critique. Md Law Rev 72(2):335–380
Teubner T, Hawlitschek F, Dann D (2017) Price determinants on Airbnb: how reputation pays off in the sharing economy. J Self Gov Manag Econ 5(4):53–80
Teubner T, Hawlitschek F, Adam MTP (2019) Reputation transfer. Bus Inf Syst Eng 61(2):229–235
Urbach N, Ahlemann F (2010) Structural equation modeling in information systems research using partial least squares. J Inf Technol Theor Appl 11(2):5–40
Van Alstyne M, Parker G, Choudary SP (2016) Pipelines, platforms, and the new rules of strategy. Harv Bus Rev 94(4):54–63
Venkatadri G, Zhong C, Gummadi KP (2016) Strengthening weak identities through inter-domain trust transfer. In: Proceedings WWW 2016, Montréal, pp 1249–1259. ISBN: 978-1-4503-4143-1
Verhagen T, Meents S, Tan YH (2006) Perceived risk and trust associated with purchasing at electronic marketplaces. Eur J Inf Syst 15(6):542–555
Zijm H, Heragu S, Klumpp M, Regattieri A (2019) Perspectives on operations management: developments and research. In: Zijm H et al (eds) Operations, logistics and supply chain management. Springer, Berlin, pp 15–25
Metadaten
Titel
Unlocking Online Reputation
On the Effectiveness of Cross-Platform Signaling in the Sharing Economy
verfasst von
Timm Teubner
Marc T. P. Adam
Florian Hawlitschek
Publikationsdatum
16.10.2019
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
Business & Information Systems Engineering / Ausgabe 6/2020
Print ISSN: 2363-7005
Elektronische ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-019-00620-4

Weitere Artikel der Ausgabe 6/2020

Business & Information Systems Engineering 6/2020 Zur Ausgabe

Research Paper

Designing for Crowdfunding Co-creation

Research Paper

The Benefits of Enterprise Architecture in Organizational Transformation

Research Paper

The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device Platforms

Research Paper

Standardization of Forms in Governments

Research Paper

Implementation of Aspect-oriented Business Process Models with Web Services

Call for Papers

Call for Papers, Issue 3/2022