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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Use of, and Attitudes Towards Internet Shopping by Shopping Mall Shoppers
verfasst von : Ian M. Walker, Susan Freeman
Erschienen in: Global Perspectives in Marketing for the 21st Century
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The pressure of time and consumers’ consequent desire for convenience in our technology driven society promotes the search for new and more convenient ways of undertaking everyday activities. One major change currently occurring is in how the population shops. The use of technology to facilitate shopping both at home and in the workplace, is one of the major influences on electronic commerce that is expected to continue into the 21
st
century and is reflected in the growth of non-store alternative forms of retailing.