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2011 | OriginalPaper | Buchkapitel

24. User-Centered Radical Innovation at Deutsche Telekom Laboratories

verfasst von : Fee Steinhoff, Henning Breuer

Erschienen in: Strategies and Communications for Innovations

Verlag: Springer Berlin Heidelberg

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Abstract

The necessity of appropriately dealing with the specific uncertainties in innovation development is undisputed, in both the worlds of daily business and of scientific research. Pursuing great opportunities at the price of a higher risk radical innovation projects present a particular challenge to management. In the context of radical innovation user orientation must be considered in a balanced way. Positive effects may depend upon the type of users focused on and the methods used. User characteristics like for instances technical competence or lead user criteria are considered to be important resources for radical innovation management. The paper describes the concept of user-centered radical innovation and how it is applied within Deutsche Telekom Laboratories – the corporate R&D centre of Deutsche Telekom. The concept is based on tools tailored to three innovation phases: initiation, business modelling and market driving.

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Titel: User-Centered Radical Innovation at Deutsche Telekom Laboratories
verfasst von: Fee Steinhoff
Henning Breuer
Verlag: Springer Berlin Heidelberg
Buch: Strategies and Communications for Innovations
Print ISBN: 978-3-642-17222-9

Electronic ISBN: 978-3-642-17223-6

Copyright-Jahr: 2011
DOI: https://doi.org/10.1007/978-3-642-17223-6_24