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Erschienen in:
Assisted Interaction Data Analysis of Web-Based User Studies Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Using Online Reviews as Narratives to Evoke Designer’s Empathy

verfasst von : Christiane Grünloh, Åke Walldius, Gerhard Hartmann, Jan Gulliksen

Erschienen in: Human-Computer Interaction – INTERACT 2015

Verlag: Springer International Publishing

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Abstract

Gathering health-related data is quite easy, but visualizing them in a meaningful way remains challenging, especially when the application domain is very complex. Research suggests that empathy can facilitate the design process and that narratives can help to create an empathic encounter between designers and the prospective users. We conducted an exploratory quasi-experiment in order to explore whether narratives in form of online reviews are able to evoke designer’s empathy when developing an online platform for a direct-to-consumer genetic testing service. The results suggest that the narratives can help designers to engage with and take the perspective of the prospective user, who is then represented in more detail. Lacking narratives from real people leaves the designers to their own imagination, which can lead to the use of rather abstract stereotypes that do not enable an understanding of the user, but affect the subsequent design decisions.

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Vorheriges Kapitel The Presenter Experience of Canvas Presentations
Nächstes Kapitel AirDisplay: Experimenting with Air Flow as a Communication Medium
Fußnoten
1
http://​www.​patientslikeme.​com/​, (accessed: January 17, 2015).
 
2
The national archive is held by the Health Experiences Group in Oxford (HERG) and online available at http://​www.​healthtalk.​org/​ (accessed: January 17, 2015).
 
3
The videos are available at http://​youtu.​be/​ubq4eu_​TDFc?​list=​PLF9969C74FAAD2B​F9 (last access: January 17, 2015). We showed the clips 1 to 4, but didn’t view the first seconds where the company name is displayed.
 
5
See http://​amzn.​com/​B002QPR852 (last access: January 23, 2015).
 
6
For further information see http://​www.​maxqda.​com/​products/​maxqda, (accessed: January 17, 2015) .
 
7
for example https://​www.​youtube.​com/​watch?​v=​QqQpYEA9mpM (accessed: January 17, 2015).
 
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Metadaten
Titel
Using Online Reviews as Narratives to Evoke Designer’s Empathy
verfasst von
Christiane Grünloh
Åke Walldius
Gerhard Hartmann
Jan Gulliksen
Copyright-Jahr
2015
Buch
Human-Computer Interaction – INTERACT 2015

Print ISBN: 978-3-319-22700-9

Electronic ISBN: 978-3-319-22701-6

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-22701-6_22

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