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Erschienen in:
2018 | OriginalPaper | Buchkapitel
6. Valuing Both the Journey and the Destination in Organization Development
verfasst von : Gervase R. Bushe, Ph.D., Robert J. Marshak, Ph.D.
Erschienen in: Enacting Values-Based Change
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Abstract
In this chapter, Gervase Bushe and Robert Marshak argue that since the 1980s organization development (OD) has been framed by a meta image of itself that no longer serves it well, and that a new image of what OD is that emphasizes a different value proposition for the field is needed. The current dominant image focuses on the journey of change without much emphasis on the destination. They discuss some of the value dilemmas this creates for the field and its practitioners and suggest we would be well advised to return to the roots of OD and fashion a new generative image that is more concerned with the destination, and view the journey as a means to that end.