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Erschienen in:
Qualitative Research in Organization Studies Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

4. Visual Anthropology

verfasst von : Slawomir Magala

Erschienen in: Qualitative Methodologies in Organization Studies

Verlag: Springer International Publishing

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Abstract

The aim of this chapter is to explain what visual anthropology is and to demonstrate her and her sister’s, visual sociology’s, uses in understanding the increasingly sophisticated competition for our (un)divided attention. This fierce, mostly visual and iconic, competition underpins systematically mobilized and individualized interactions and communications. These intense, passionate, individualized, mobile communications happen under our very eyes—otherwise known as processes, ebbs and flows of social life, they accelerate with the mobile multimedia connectivity. Navigating our increasingly complex social worlds (real, fictitious and virtual), comprehending these increasingly sophisticated cultural realities (real, virtual and interactive), requires skills, access to sociocultural capital and empowerment to employ the above-mentioned resources. Hence the growth of interest in visual communications, which facilitate learning outside of the range of control status gatekeepers.

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Vorheriges Kapitel Grounded Theory
Nächstes Kapitel Action Research
Fußnoten
1
I thank Ms Ewa Mikina for pointing out this particular artistic project to me.
 
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Metadaten
Titel
Visual Anthropology
verfasst von
Slawomir Magala
Copyright-Jahr
2018
Buch
Qualitative Methodologies in Organization Studies

Print ISBN: 978-3-319-65216-0

Electronic ISBN: 978-3-319-65217-7

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-65217-7_4

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