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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Wearable Technology: Trends and Opportunities for Organizations
verfasst von : Karen Robson, Leyland Pitt, Jan Kietzmann, Wade Halvorson, Asa Wallstrom
Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
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Abstract
This special session intends to explore the use of wearable technology in greater detail. Current perspectives identify a number of fundamental questions regarding wearable technology. Wearable technology is emerging as one of the key areas companies are investing in. In March 2014, Facebook announced that it had plans to acquire Oculus VR, a firm that produces virtual reality headsets. In May 2014, Apple announced its $3.2 billion purchase of Beats Electronics. Within the next 3 years, wearable technology is predicted to be worth $10 billion, with 170 million wearable technological devices in general use.