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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Web Page Graphic Design Usability Testing Enhanced with Eye-Tracking
verfasst von : Piotr Chynał, Julia Falkowska, Janusz Sobecki
Erschienen in: Intelligent Human Systems Integration
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Abstract
The aim of the study was to present and verify the methodology used in usability tests for web pages graphic designs with the use of: eye-tracking registration and first click tasks with participation of users. The usability analysis is based on both the observation of the user performance as well as the user feedback from the performed task. In this paper we propose and verify the usability testing method of the web page graphics static design, which allows rapid and repetitively performed usability user test before system implementation.
We verified our methodology with web-based e-commerce application SimplyTick with using eye-tracking data that was registered using Tobii X2-60 eye-tracker and Tobii Studio software. For the analysis we have used the registered gaze fixation heat maps and AOI (Area of Interest) statistical data analysis.