Anzeige
Erschienen in:
2003 | OriginalPaper | Buchkapitel
What the movies did for us
verfasst von : Daniel M. Jackson, Paul Fulberg
Erschienen in: Sonic Branding
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
We have seen that jingles and music have long been employed by the advertising and marketing communities to help get their messages across but there is much, much more to sonic branding than the 30-second TV or radio spot. Indeed, the most important area of our culture, in relation to how music and sound influence how we feel, is far removed from the world of advertising.