What is sonic?

The development of the marketing and movie industries over the last 100 years informs much of what we call sonic branding. The obvious connection is the way in which these two industries have used the power of sound in its various guises and in the following chapter we will start to unravel the medium of sound itself. The goal is to understand its mechanics and its relationship with humanity, so that we can fully harness the power of sound. Just before we get into things, it is worth stating that for our purposes the words ‘sound’ and ‘sonic’ mean the same things. Sonic branding has been chosen by the industry as the generic for little reason other than it just sounds sexier than ‘sound’. Why this is so is a matter for phonetics and linguistics and possibly another book.