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2017 | OriginalPaper | Buchkapitel

Why Do Users Install and Delete Apps? A Survey Study

verfasst von : Selim Ickin, Kai Petersen, Javier Gonzalez-Huerta

Erschienen in: Software Business

Verlag: Springer International Publishing

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Abstract

Practitioners on the area of mobile application development usually rely on set of app-related success factors, the majority of which are directly related to their economical/business profit (e.g., number of downloads, or the in-app purchases revenue). However, gathering also the user-related success factors, that explain the reasons why users choose, download, and install apps as well as the user-related failure factors that explain the reasons why users delete apps, might help practitioners understand how to improve the market impact of their apps. The objectives were to: identify (i) the reasons why users choose and installing mobile apps from app stores; (ii) the reasons why users uninstall the apps. A questionnaire-based survey involving 121 users from 26 different countries was conducted.

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Titel: Why Do Users Install and Delete Apps? A Survey Study
verfasst von: Selim Ickin
Kai Petersen
Javier Gonzalez-Huerta
Verlag: Springer International Publishing
Buch: Software Business
Print ISBN: 978-3-319-69190-9

Electronic ISBN: 978-3-319-69191-6

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-69191-6_13

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