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2018 | Buch

What Is Social Collaboration? Kapitel lesen Erstes Kapitel lesen

Yammer

Collaborate, Connect, and Share

verfasst von: Charles Waghmare

Verlag: Apress

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Build a successful Yammer implementation, make your workplace social and collaborative, create a culture of sharing, form expert communities and generate innovative solutions. Besides, this book will help to enhance your collaboration your suppliers, partners, and clients.

The author starts by giving an introduction to social collaborations and successful implementations of Yammer. Along the way, he explains the art of community management in Yammer using his hands-on experience of building communities. He then explains methods to keep a Yammer network engaged followed by a description of running a campaign on Yammer.

The second part of Yammer begins with ways you can engage entire organizations, including executives, on Yammer along with methods to measure the success of a Yammer network. You’ll see how to get to grips with integrating Yammer with an existing platform and how to collaborate with customers, suppliers, and partners using Yammer. Finally, you’ll learn various innovative techniques of communication using Yammer and explore the author’s vision of the next-generation Yammer platform

After reading this book you will understand how to make successful Yammer implementations, engage communities on Yammer, and accomplish business goals using Yammer.

What You Will Learn

Master the art of community managementMake your organization digital by implementing and integrating Yammer Break silos and create a collaborative workforceKeep Yammer groups live and full of participationImprove collaboration between suppliers, partners, and clientsMeasure the success of your Yammer networkIncrease employee engagement on Yammer

Who This Book Is For

Yammer adoption managers, community managers, customer success managers, and Yammer group admins.

Inhaltsverzeichnis

Frontmatter
Chapter 1. What Is Social Collaboration?
Abstract
Over the centuries, there have been different patterns observed in the way human beings do work. In ancient days, humans worked individually to sustain their families; for example, hunting prey for their own families. Later, this changed, and people living in same area started working together toward one goal and sharing benefits equally; for example, cattle breeding, farming, and other tasks where collaboration was necessary for business growth. People started hiring others to execute their work, paying them wages or a salary. This way of working lead to the development of companies or small-scale factories.
Charles Waghmare
Chapter 2. The Art of Community Management
Abstract
In this chapter, we will learn the art of community management and some guiding principles. Also, this chapter will help you become a successful community manager so you can inspire others to follow in your footsteps. In reality, a community manager is neither a leader of a community nor a sponsor of the community. A community manager is a person who knows the business goals very well and, to achieve them, drives different user engagement.
Charles Waghmare
Chapter 3. Ways to Keep Your Network Engaged
Abstract
Building on your new knowledge of social collaboration and community management gained from the previous two chapters, we will now aim to learn about various ideas and tools that can be used by community managers to create engagement in their Yammer communities. In the beginning, we will examine the vital difference between community-based and hierarchical ways of working and reveal that the community-based way is the better way to create user engagement.
Charles Waghmare
Chapter 4. Run Campaigns Using Yammer
Abstract
Now that you are trained in Yammer community-management and user-engagement techniques, the time has come to implement them. In this chapter, you will get an idea of how you can run a campaign on Yammer, what the different techniques are to execute such a campaign, and the benefits of running a campaign on Yammer. Finally, in the last part of the chapter, you will find some innovative ways of using Yammer.
Charles Waghmare
Chapter 5. How Can an Organization Remain Engaged on Yammer?
Abstract
Yammer is a platform designed to be used at the organizational level, and therefore it is necessary to have an organization-wide vision and engagement plan for Yammer. Without this, it will be difficult to manage the Yammer network, and users will take Yammer for granted without getting seriously involved in its implementation. In this chapter, we will learn how an organization can remain engaged on Yammer by defining a vision, developing guidelines on how departments can use Yammer, and creating a Yammer steering committee, with its responsibility being to improve Yammer adoption.
Charles Waghmare
Chapter 6. Measure the Success of Your Yammer Network
Abstract
Now that you have learned the techniques of user engagement, it is time to think about how successful they are by measuring them with some tangible parameters. In the past, we never tried measuring the business value of systems such as intranet and email, but we require them on a daily basis to support our business. In this chapter, we will explore the ways in which we can demonstrate the business value of Yammer and measure user engagement.
Charles Waghmare
Chapter 7. Integrate Yammer with Existing Platforms
Abstract
So far, we have explored how to engage via Yammer in different ways, such as YamJam and YamChat; how to execute campaigns on Yammer; and how to host company-wide events on Yammer. In this chapter, we are going to see how to integrate Yammer with existing internal applications so that collaboration can take place between both systems and users.
Charles Waghmare
Chapter 8. Digital Transformation with Yammer
Abstract
Now that we have acquired knowledge on how to integrate Yammer into existing organizational platforms, the time has come to use Yammer to transform an organization digitally. In this chapter, we will learn how to make the best use of Yammer to digitally transform an organization. When we hear digital transformation, our mind leaps to words such as automation, DevOps, digital customer experience, mobile apps, big data, and Internet of Things (IoT). There are also digital transformation courses offered by various management schools. Today, organizations are seriously focused on using digital technologies to become digitally transformed organizations so as to provide an excellent digital experience to the customer.
Charles Waghmare
Chapter 9. Collaborate with Your Clients, Suppliers, and Partners
Abstract
Having learned about digital transformation with Yammer in the previous chapter, we will now apply this transformation to improve the way you collaborate with your clients, suppliers, and partners. The purpose of this chapter is to explain how, by using Yammer features such as Yammer external networks and Yammer external groups, external collaboration with users such as clients, partners, and suppliers can be achieved for the benefit of your business.
Charles Waghmare
Chapter 10. Next-Generation Yammer
Abstract
We have come to the last chapter of this book, where I would like to express my thoughts and vision of how Yammer can be used most effectively by future users, who will be Generation Y users. I would like to thank each Yammer user for coming on this journey with me. After spending over 2,555 days with Yammer (i.e., seven years), I wish to convey my thoughts so as to give readers an idea of the potential Yammer has both today and in the future. This chapter will cover several innovative and interesting ideas that will make Yammer an eternal multi-purpose platform.
Charles Waghmare
Backmatter
Metadaten
Titel
Yammer
verfasst von
Charles Waghmare
Copyright-Jahr
2018
Verlag
Apress
Electronic ISBN
978-1-4842-3796-0
Print ISBN
978-1-4842-3795-3
DOI
https://doi.org/10.1007/978-1-4842-3796-0

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