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Journal of the Academy of Marketing Science

Erschienen in:

01.06.2008 | Original Empirical Research

A longitudinal study of the effects of life status changes on changes in consumer preferences

verfasst von: Anil Mathur, George P. Moschis, Euehun Lee

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2008

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Abstract

Marketers and consumer researchers have maintained a long-standing interest in understanding continuities and changes in consumer preferences. The present research attempts to provide explanations for stability and changes in consumption patterns by presenting a theoretical framework according to which the results of previous studies may be recast and further research advanced. The authors develop hypotheses and test them with retrospective and longitudinal data, using alternate measures of key variables. The authors suggest implications of the study findings for marketers and theory development, and they provide directions for future research.

Vorheriger Artikel The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan

Nächster Artikel Customer betrayal and retaliation: when your best customers become your worst enemies

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Titel: A longitudinal study of the effects of life status changes on changes in consumer preferences
verfasst von: Anil Mathur
George P. Moschis
Euehun Lee
Publikationsdatum: 01.06.2008
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2008
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-007-0021-9

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