A Model for Digital Innovation Assessment and Selection

Nowadays, companies can acquire and sustain competitive advantage only through implementation of different innovations. In the majority of cases innovation is connected somehow with digital and information technologies. New digital technologies and products emerge with a very high speed, and companies usually implement them without justified selection and prioritization. Only 10% of them are completed successfully. Still the most commonly used approach for digital innovation projects assessment use financial metrics without due attention to the influence on company’s strategic goals and product development. This research suggests a model for assessment and selection the innovative projects. Over several decades, a class of innovation adoption models that help to evaluate whether a certain innovation will be accepted by a company, its structure and employees, has been formed. However, they do not fully meet the needs of “digital” realities and need modification. The approach entails comprehensive evaluation of project’s expected results in four areas: environmental, organizational, strategic and technological contexts. Suggested method is based on the modified Fleischer-Tornatzky innovation adoption model.