7. A Study of Financial Literacy as a Sustainable Factor Among Micro-entrepreneurs in Coimbatore District of Tamil Nadu

Financial literacy is perceived as a more pressing issue in wealthy countries than in developing ones, particularly after the occurrence of financial crises. It has become increasingly crucial to achieve financial stability and prevent financial catastrophes. Therefore, the focus of this research is to determine the level of awareness among microbusiness owners in the Coimbatore area of Tamil Nadu regarding the importance of becoming financially literate. To accomplish the study's objectives, a descriptive cross-sectional design was employed, utilising a survey approach with a structured questionnaire to assess financial literacy. The questionnaire aimed to measure the degree of awareness of financial education among micro-entrepreneurs. The data collected was subjected to analysis using both descriptive and inferential statistics. The survey findings revealed that microbusiness owners in the Coimbatore area are enthusiastic about contributing to financial literacy initiatives. This indicates that they are well aware of the value and potential advantages offered by being financially literate.