6. A Study on Consumer Behaviour Purchasing Pattern on Durable Products in Sustainable Consumer Market

The large scale production of goods and the durability of usage by the consumer to enrich their life style. The innovation, technological advancement and changing consumer taste and preference led to more production of durable goods/products. The consumers are led by more socially, economically and political in chose of purchase of product. The purchasing pattern of consumer are induced by earning capacity, socio-economic, cultural, demographic, etc. the emerging consumer are more vibrant and knowledgeable in choose of purchase. The migration of consumer from rural to urban area has led more demand for durable product. The changing life style pattern along with their migration shown enormous consumption of durable product. The growth rate of consumer durable on an average of 15%. The growing population is tender towards more white goods, modern kitchen appliance, electronics wearables. This present scenario paved to strong competition and large attraction towards Indian market. Now Indian market is become potential for global competitor to market their durable product. They are tapped by the new innovation and adaptability to new technology by the consumer.