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Service Business
Erschienen in: Service Business 1/2019

26.04.2018 | Empirical article

A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception

verfasst von: Yuan Lee, Insin Kim

Erschienen in: Service Business | Ausgabe 1/2019

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Abstract

Given that power is often considered a psychological construct, it is important to examine whether and how group processes related to brand tribalism promote consumer power, and investigate the effects of power on consumers’ value-co-creation behaviors in the luxury cruise industry. To test a conceptual model that explores these complementary phenomena, structural equation modeling analyses are performed with data gleaned from luxury cruise passengers. Analysis results found that brand tribalism positively affects the formation of perceived power among luxury cruise passengers. In addition, luxury cruise passengers’ engagement in activities that co-create value is largely dependent on their power perception. This study contributes to the theoretical development of luxury consumer behavior research, and managerial implications are also discussed based on the findings.
Vorheriger Artikel The industrial impact and competitive advantage of China’s ICT industry
Nächster Artikel The effect of customer social status and dissatisfaction on service performance

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Metadaten
Titel
A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception
verfasst von
Yuan Lee
Insin Kim
Publikationsdatum
26.04.2018
Verlag
Springer Berlin Heidelberg
Erschienen in
Service Business / Ausgabe 1/2019
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-018-0373-x

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