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Journal of International Entrepreneurship

Erschienen in:

01.07.2017

Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets

verfasst von: Syed Tariq Anwar

Erschienen in: Journal of International Entrepreneurship | Ausgabe 4/2017

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Abstract

The purpose of this case-based research is to analyze and discuss Alibaba Group (hereafter Alibaba) and its entrepreneurial growth and global expansion in B2B/B2C markets. The paper uses company and industry-specific data and surveys to analyze a fast growing Chinese B2B/B2C firm and its internationalization and expansion in global markets. Findings of the work reveal that in a short time, Alibaba has become a major entrepreneurial icon and global player and continues to grow worldwide because of its well-planned business initiatives and B2B/B2C-based business models. The paper also provides implications in the area of international entrepreneurship and its related areas. International entrepreneurs need to learn from Alibaba’s fast growing business model and dynamic growth because of its competitive platforms and Web-based strategies which helped the company to target small and medium-sized enterprises (SMEs) in global markets. Within the areas of international entrepreneurship and international business, the paper also provides discussion which deals with the changing e-commerce industry and its future growth and developments.

Vorheriger Artikel The emergence of online global market place and the multilayered view of international entrepreneurship

Nächster Artikel The impact of FDI on the performance and entrepreneurship of domestic firms

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Titel: Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets
verfasst von: Syed Tariq Anwar
Publikationsdatum: 01.07.2017
Verlag: Springer US
Erschienen in: Journal of International Entrepreneurship / Ausgabe 4/2017
Print ISSN: 1570-7385
Elektronische ISSN: 1573-7349
DOI: https://doi.org/10.1007/s10843-017-0207-2

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