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Information Systems Frontiers

Erschienen in:

28.02.2018

An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites

verfasst von: Babak Daneshvar Rouyendegh, Kazim Topuz, Ali Dag, Asil Oztekin

Erschienen in: Information Systems Frontiers | Ausgabe 6/2019

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Abstract

This study presents a hybrid framework of Analytic hierarchy process and Intuitionistic Fuzzy Technique for Order of Preference by Similarity to Ideal Solution for the assessment and evaluation of E-commerce web site (EWS) performance. The proposed hybrid model enables decision makers to assess and efficiently use intuitionistic fuzzy numbers. In addition, human judgment can effectively be incorporated in the evaluation process. The present model provides an accurate classification of EWS’ performance. A numerical case study is provided to demonstrate the proposed analytic methodology to validate the efficiency and effectiveness of the hybrid model.

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Titel: An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites
verfasst von: Babak Daneshvar Rouyendegh
Kazim Topuz
Ali Dag
Asil Oztekin
Publikationsdatum: 28.02.2018
Verlag: Springer US
Erschienen in: Information Systems Frontiers / Ausgabe 6/2019
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-018-9825-z

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