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2008 | OriginalPaper | Buchkapitel
Anthropological semiotics: A methodological and conceptual approach to intercultural communication studies in organizations
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Approaching a study object isn’t necessarily approaching the reality we are about to study. The discrepancy between facts and situations on the one hand, and the narratives arising from researching them, on the other, can sometimes be as great as to generate knowledge that only partly corresponds to the reality it is trying to explain or describe. Conceptual constraints derived from limited paradigms of analysis, together with inadequate methodological approaches are among the most affecting factors.