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Erschienen in:
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2020 | OriginalPaper | Buchkapitel

Assessing the Sustainability of Crowdfunding in Social Media and Google Trends

verfasst von : Maria José Palma Lampreia Dos-Santos, Manuel Mota, Maria Fátima Ferreiro, Nawaz Ahmad, Rizwan Raheem Ahmed, Carlos Machado-Santos, Emiliana Silva

Erschienen in: Advances in Human Factors, Business Management and Leadership

Verlag: Springer International Publishing

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Abstract

This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.

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Metadaten
Titel
Assessing the Sustainability of Crowdfunding in Social Media and Google Trends
verfasst von
Maria José Palma Lampreia Dos-Santos
Manuel Mota
Maria Fátima Ferreiro
Nawaz Ahmad
Rizwan Raheem Ahmed
Carlos Machado-Santos
Emiliana Silva
Copyright-Jahr
2020
Buch
Advances in Human Factors, Business Management and Leadership

Print ISBN: 978-3-030-20153-1

Electronic ISBN: 978-3-030-20154-8

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-20154-8_18

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