Assessment of Relationship Quality in Supply Chains in Norway

Although the meta-construct relationship quality attracts a growing number of empirical researches, there is no consensus on the conceptualization and measurement of the construct. This study addresses this gap in literature by investigating how various relational norms, structural and contextual factors affect relationship satisfaction. The objective is to contribute to the development of a RELQUAL-construct. This study is based upon a survey and random sample of small and medium sized companies in Norway. It was performed in the late 2007 and early 2008. Initially, respondents were contacted by phone and a total of 581 surveys were mailed. Two hundred and twelve surveys were returned, a response rate of 36.5%.