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2022 | OriginalPaper | Buchkapitel

Business Analytics for Managers

verfasst von : Yakup Turgut, Yildiz Kose, Alp Ustundag, Emre Cevikcan

Erschienen in: Business Analytics for Professionals

Verlag: Springer International Publishing

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Abstract

Humans are decision-makers. Career and lifestyle decisions such as starting a business, purchasing a product, and investing in the future are all personalized decisions. Managers also in businesses make many decisions every day. If there is one truth that may be agreed upon about all managers, it is that they are overwhelmed by the burden of decisions. In today's business environment companies use data and analytics to gain competitive advantage by taking the most accurate strategic and operational decisions. Companies can vastly enhance their business operations through the use of business analytics, such as sophisticated data analysis, optimization and machine learning. The goal of business analytics is to help organizations improve their decision making with faster, better analysis.

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Titel: Business Analytics for Managers
verfasst von: Yakup Turgut
Yildiz Kose
Alp Ustundag
Emre Cevikcan
Verlag: Springer International Publishing
Buch: Business Analytics for Professionals
Print ISBN: 978-3-030-93822-2

Electronic ISBN: 978-3-030-93823-9

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-93823-9_1

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