2001 | OriginalPaper | Buchkapitel
Spontaneity: sparking profits
verfasst von : Jürgen Kluge, Wolfram Stein, Thomas Licht, Alexandra Bendler, Jens Elzenheimer, Susanne Hauschild, Uwe Heckert, Jan Krönig, André Stoffels
Erschienen in: Knowledge Unplugged
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The outbreak of new knowledge cannot be scheduled or predicted accurately. Dispatching an individual or team to solve a problem or work toward a breakthrough innovation will likely result in some knowledge being formulated, but whether it is the right knowledge at the right time, the best solution, remains anyone’s guess until the process is well underway. That moment when an idea finally erupts or when a consistent picture emerges from seemingly disconnected thoughts is an individual experience. Neither the timing nor the content can be forced because the appearance of new knowledge is spontaneous. But it can be anticipated and encouraged, at least in broad terms. The mistake that companies make, however, is to equate spontaneity with randomness.