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Erschienen in:
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2020 | OriginalPaper | Buchkapitel

3. Conceptual Framework and Research Model

verfasst von : Karnika Gupta, Narendra Singh

Erschienen in: Consumption Behaviour and Social Responsibility

Verlag: Springer Nature Singapore

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Abstract

This chapter under a spread of five sections outlines the theoretical base, and displays the research objectives and hypotheses. Sections 3.1 and 3.3 attempt to fit the pieces of puzzles from literature regarding behavioural and attitudinal ideologies. Section 3.2 exhibits how a behavioural construct is evolved with its five domains. Section 3.4 identifies various antecedents of behaviour, and came out that attitude as the superimposed antecedent with its general and specific domains is the candidate for study with behavioural construct. Viewing attitudinal and behavioural fields simultaneously, it offers ‘theory of responsible behaviour formation (TRBF)’ which is empirically operated with ‘C-A-C-B (Concern → Attitude → Commitment → Behaviour)’ model developed specifically for this research. Last Sect. 3.5 gives research objectives and hypotheses.

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Vorheriges Kapitel An Overview of Literature
Nächstes Kapitel Methodological Procedures and Techniques
Fußnoten
1
Public goods are goods that exhibit non-rivalry and non-excludability. Non rivalry implies that one person’s consumption of goods does not diminish the amount available for other. Non excludability implies that once the good is provided, other people cannot be excluded from enjoying the benefits, even if they contribute nothing to its provision (Clark et al. 2003).
 
2
It is the behaviour of choosing environmentally friendly products and services.
 
3
It is the behaviour of minimizing the range of consumption.
 
4
It is the behaviour of maximizing functionality and extending life of the products.
 
5
It is the behaviour of segregating and recollecting the waste for recycling or reusing purpose.
 
6
It is significant to note that a number of environmental and social issues exist and one study cannot entertain all of them. Thereby, each domain reflects some selected socially responsible acts and the process of measurement of each behavioural domain is defined further in Chaps. 4 and 5.
 
7
There can be three forms of mediation, i.e. simple mediation, parallel mediation, and serial mediation. Simple mediation model assumes only one mediator. Conversely, parallel and serial mediation both the models have two mediators, but they are different. Parallel mediation model assumes that the two mediators are not causally related. However, serial mediation model assumes a causal chain that one of the mediators is a cause of other mediators (Hayes 2013).
 
8
Behavioural kind and attitudinal viewpoints imply the dimensions of behaviour and attitude respectively as will be attained by operating on the first objective.
 
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Metadaten
Titel
Conceptual Framework and Research Model
verfasst von
Karnika Gupta
Narendra Singh
Copyright-Jahr
2020
Verlag
Springer Nature Singapore
Buch
Consumption Behaviour and Social Responsibility

Print ISBN: 978-981-15-3004-3

Electronic ISBN: 978-981-15-3005-0

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-981-15-3005-0_3

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