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Erschienen in:
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2020 | OriginalPaper | Buchkapitel

4. Methodological Procedures and Techniques

verfasst von : Karnika Gupta, Narendra Singh

Erschienen in: Consumption Behaviour and Social Responsibility

Verlag: Springer Nature Singapore

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Abstract

This chapter is divided into two main Sections 4.1 and 4.2, and elaborates on the methodology adopted for carrying out the empirical part of this book. Section 4.1 has eight sub divisions under which exploratory, descriptive, and causal phases of research, construction of questionnaire for collecting data, sample size and sampling technique, distribution and collection of questionnaires, editing, coding, survey database preparation, reliability, and planning for statistical analysis are detailed. Further, Sect. 4.2 presents the sample characteristics. In nutshell, the methodological procedures and statistical techniques on which Part IV of this book is based are accessible from this chapter.

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Vorheriges Kapitel Conceptual Framework and Research Model
Nächstes Kapitel Exploration and Validation of Behavioural–Attitudinal Dimensions
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Metadaten
Titel
Methodological Procedures and Techniques
verfasst von
Karnika Gupta
Narendra Singh
Copyright-Jahr
2020
Verlag
Springer Nature Singapore
Buch
Consumption Behaviour and Social Responsibility

Print ISBN: 978-981-15-3004-3

Electronic ISBN: 978-981-15-3005-0

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-981-15-3005-0_4

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