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Erschienen in: Philosophy of Management 2/2021

05.09.2020

Consumer Complaining Behavior: a Paradigmatic Review

verfasst von: Swapan Deep Arora, Anirban Chakraborty

Erschienen in: Philosophy of Management | Ausgabe 2/2021

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Abstract

Consumer complaining behavior (CCB) is an important stream of research and practice, as it links the domains of service failure and service recovery. CCB research, although extensive and temporally wide, exhibits a lack of concern for the underlying assumptions of scholarly inquiry. Researchers neither explicitly mention, nor consciously indicate their ontological, epistemological, and methodological assumptions. We systematically identify the extant CCB literature and map it to two well-accepted paradigmatic classifications (Burrell and Morgan 1979; Deetz Organization Science 7(2): 191–207, 1996). Normative or functionalist paradigm with the assumptions of an objective external reality, a positivist epistemology, a determinist view of human nature, and nomothetic methodology emerges as the dominant CCB research paradigm. The implications of this dominance are discussed as a barometer of the future of CCB research and practice.

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Metadaten
Titel
Consumer Complaining Behavior: a Paradigmatic Review
verfasst von
Swapan Deep Arora
Anirban Chakraborty
Publikationsdatum
05.09.2020
Verlag
Springer International Publishing
Erschienen in
Philosophy of Management / Ausgabe 2/2021
Print ISSN: 1740-3812
Elektronische ISSN: 2052-9597
DOI
https://doi.org/10.1007/s40926-020-00148-8

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