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Erschienen in:

2018 | OriginalPaper | Buchkapitel

Consumers’ Green Preferences for Remanufactured Products

verfasst von : Yacan Wang, Xiaoyu Yin, Qianqian Du, Siqi Jia, Yunhan Xie, Siyuan He

Erschienen in: Recent Advances in Intelligent Manufacturing

Verlag: Springer Singapore

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Abstract

This paper empirically investigates how consumers’ preference towards remanufactured products is determined with consideration of their greenness, price and green attributes. A mixed between and within-subject experiment was conducted to test four hypotheses of the correlations between consumers’ preferences for remanufactured products and the level of consumer greenness, the level of price discount and green attributes of the products respectively. By analyzing data results of the experiment, the paper reveals how consumers’ preferences and utility towards remanufactured products was determined, thus providing remanufacturers with new understanding of consumers’ demand and insights into pricing strategy.

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Titel: Consumers’ Green Preferences for Remanufactured Products
verfasst von: Yacan Wang
Xiaoyu Yin
Qianqian Du
Siqi Jia
Yunhan Xie
Siyuan He
Verlag: Springer Singapore
Buch: Recent Advances in Intelligent Manufacturing
Print ISBN: 978-981-13-2395-9

Electronic ISBN: 978-981-13-2396-6

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-981-13-2396-6_32

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