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16.07.2015 | Empirical article

Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction

verfasst von: Rafael Bravo, Jorge Matute, José M. Pina

Erschienen in: Service Business | Ausgabe 4/2016

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Abstract

This paper analyzes the effects of corporate identity management (CIM) on employees’ responses. Specifically, it advances previous literature by exploring how CIM dimensions affect identity attractiveness, organizational identification, and job satisfaction from the employees’ perspective. The empirical study is aimed at 293 branch managers in the Spanish banking sector, an industry facing changes in the corporate identity of many financial entities. The results show the relative importance of each dimension and help brand managers to anticipate the effects of CIM practices. Of all the dimensions, it highlights the key role of the employee–client focus strategy.

Vorheriger Artikel Translating satisfaction determination from health care to the automotive industry

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Titel: Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction
verfasst von: Rafael Bravo
Jorge Matute
José M. Pina
Publikationsdatum: 16.07.2015
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 4/2016
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-015-0287-9

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