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01.03.2012 | Original Empirical Research

Cultivating learning and fostering flexibility in international distribution

verfasst von: Rudolf R. Sinkovics, Anthony S. Roath

Erschienen in: der markt | Ausgabe 1/2012

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Abstract

Research examining the relationship among learning orientation, strategic flexibility, and performance is assessed in an international setting focused on exporting manufacturers involved in contractual relationships with foreign distributors. Adopting a learning orientation—developing skills in creating, acquiring, and transferring knowledge—has generally been believed to significantly impact performance. In the current research, however, the relationship between learning orientation and performance was not direct, but found to flow indirectly through strategic flexibility. The results suggest that learning orientation develops a set of firm capabilities, such as flexibility, that eventually lead to enhanced performance.

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Titel: Cultivating learning and fostering flexibility in international distribution
verfasst von: Rudolf R. Sinkovics
Anthony S. Roath
Publikationsdatum: 01.03.2012
Verlag: Springer Vienna
Erschienen in: der markt / Ausgabe 1/2012
Print ISSN: 0025-3863
Elektronische ISSN: 1867-8882
DOI: https://doi.org/10.1007/s12642-011-0067-6

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