Ausgabe 1/2012
Inhalt (5 Artikel)
Original Empirical Research
Cultivating learning and fostering flexibility in international distribution
Rudolf R. Sinkovics, Anthony S. Roath
Conceptual/Theoretical Paper
Netzwerk-Marketing: Entwicklungsstufen und Entwicklungsperspektiven
Michael Reiss, Armin Günther
Original Empirical Research
How individual, product and situational determinants affect the intention to buy and organic food buying behavior: a cross-national comparison in five nations
Katja Soyez, June N. P. Francis, Maria M. Smirnova
Original Empirical Research
Examining the recent developments in services marketing research
Manfred Bruhn, Matthias Mayer-Vorfelder, Alexander Maier