6. Customer Outlook on Mobility: Survey Design

In the course of this book, the core factors of the German mobility market both from the supply and the demand side were identified using the PEST analysis introduced by Aguilar. Following this, a description of megatrends and their sweeping influence on multiple stakeholders in mobility that lead to tectonic shifts in business model designing in the mobility industry were elucidated in detail. A case-study approach was used to expand on all individual mobility models that have evolved in the market as well as the changes in the overall industry environment were explained. The chapter below is dedicated to analyzing the perspective of German customers on the topic of mobility and the changes foreseen in this sector.