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Erschienen in:

2016 | OriginalPaper | Buchkapitel

Customer Value Co-creation in Social Media: Conceptualization and Antecedents

verfasst von : Arash Hosseinzadeh, Mohammadali Zolfagharian

Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Verlag: Springer International Publishing

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Abstract

Previous research has defined three main types of value creation processes including (1) firm value creation, (2) customer-firm join value creation, and (3) customer value creation (Dong et al. 2008). Although the customers–customer interaction is highly emphasized in establishment of individuals’ experience in service encounters including online platforms, it is ignored in the value co-reaction process.

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Vorheriges Kapitel The Impact of Webshop Familiarity and Online Customer Review Valence on Customer’s Trust and Purchase, Word-of-Mouth, and Information Seeking Intentions

Nächstes Kapitel The Effect of Product Reviews on the Purchase Intent of Bundled Products

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Titel: Customer Value Co-creation in Social Media: Conceptualization and Antecedents
verfasst von: Arash Hosseinzadeh
Mohammadali Zolfagharian
Verlag: Springer International Publishing
Buch: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Print ISBN: 978-3-319-26646-6

Electronic ISBN: 978-3-319-26647-3

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-3-319-26647-3_180