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2022 | OriginalPaper | Buchkapitel

3. Developing Strategy Based on Personal Values

verfasst von : Scott Lichtenstein, Malcolm Higgs

Erschienen in: Strategy through Personal Values

Verlag: Springer International Publishing

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Abstract

This chapter explores the key components in devising a values-guided strategy employing the strategy-as-values congruence approach. Following the discussion of values-guided strategy as a social influencing process, we introduce a tool to help you discover your personal values with guiding questions to facilitate the development of your values-guided strategy. This is done in the context of strategy as storytelling that covers the ingredients for a strategy-as-story approach for emotional buy-in from key internal and external stakeholders. Personal values aligned strategy in action is illuminated by a mini case of a senior manager in the financial services sector, ‘Alex’, and his personal values-guided career transition. Finally, a mini case study ‘Taking the Bull by the Horns’ unpacks valued-guided strategy in the context of the leadership team values dynamics from the most successful coach in US professional Basketball history to with questions for managers and leaders to reflect upon devising and getting buy-in for values-guided strategy alignment.

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Fußnoten
1
The Personal Orientation Survey on-line instrument, reporting tool and debrief can add further insight available at: scottl@evsconsulting.co.uk.
 
2
Michael Jordan is universally regarded as the greatest basketball player of all time. In 1999, he was named the greatest North American athlete of the twentieth century by the American cable television sports network ESPN, and he was second to Babe Ruth on the American news agency Associated Press’s list of athletes of the century.
 
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Metadaten
Titel
Developing Strategy Based on Personal Values
verfasst von
Scott Lichtenstein
Malcolm Higgs
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-030-88269-3_3

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