Anzeige
Erschienen in:
2005 | OriginalPaper | Buchkapitel
Drivers and Impediments of Consumer Online Information Search: Self-controlled versus Agent-assisted Search
verfasst von : Sarah Spiekermann, Dirk Temme, Martin Strobel
Erschienen in: Wirtschaftsinformatik 2005
Verlag: Physica-Verlag HD
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
This research investigates drivers of consumer’s online search activity. Traditional constructs relevant in offline information search (including perceived product risk, purchase involvement and product knowledge) are tested for an online environment on the basis of a structural equation model. In addition, new constructs impacting online search, namely privacy concerns and flow, are analysed. A major contribution of this research is the explicit distinction of consumers’ preference for agent-assisted search versus self-controlled search forms. The analysis is based on 116 subjects that were observed in their search behaviour during a ‘real-world’ shopping trip for cameras.