Duolun Road Cultural Street: Research on Cultural and Creative Products Using User Portraits

In recent years, Duolun Road Cultural Street, as the former residence of celebrities, has attracted the attention of Chinese and foreign tourists. But it can be seen that Duolun Road has become more and more uncultural, and the number of tourists is not as large as before. Some buildings or designs with a sense of time have become social places that are not related to each other, which greatly affects the mood of tourists, which has also led to the low economic benefits of this attraction. This study draws a user journey map using service design techniques, explores the gap in service experience during the tour of Duolun Road Cultural Street, and develops a design plan for cultural and creative products to enhance the backward visual image of tourism on Duolun Road Cultural Street. According to the interview method, the pain points in the tourist process are found out, and user surveys are used to classify the surveyed users using user portraits, interviews and case studies, and the appropriate cultural and creative product design direction is formulated for the target user group.