Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Response to Probability Markers in Advertising of Hedonic and Utilitarian Services in Belgium and Croatia Kapitel lesen Erstes Kapitel lesen

2012 | OriginalPaper | Buchkapitel

Effects of Green Seals of Approval on Brand Perceptions

verfasst von : Lars Bergkvist, Patrick Crotty, Hanna Hjalmarson

Erschienen in: Advances in Advertising Research (Vol. III)

Verlag: Gabler Verlag

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

There is a fair amount of research on green consumption and some research specifically focused on green seals of approval (hereafter referred to as green seals). For example, there are studies on the general communication effects of green seals (D’Souza et al., 2006; D’Souza et al., 2007), their appropriateness for specific product categories (Montoro-Rios et al., 2006; Montoro-Rios et al., 2008) and their origin, standards and classification (Horne, 2009).

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement
Nächstes Kapitel The Impact of Health Warnings on Children’s Consumption Decisions
Anhänge
Nur mit Berechtigung zugänglich
Fußnoten
1
Since the writing of this study, the effects of more seals on new, unfamiliar brands has been studied by some of our students, with similar, that is no, results of using the green seals studied here. However, using the Fair Trade seal or EU Ecolabel did have some positive effects, implying the importance of the meaning of the seal.
 
Literatur
Alwitt, L. F. and R. E. Pitts (1996), “Predicting Purchase Intentions for an Environmentally Sensitive Product,” in:Journal of Consumer Psychology, 5(1), 49–65.CrossRef
Bergkvist, L. and J. R. Rossiter (2009), “Tailor-made Single-item Measures of Doubly Concrete Constructs,” in:International Journal of Advertising, 28(4), 607–621.CrossRef
Bhat, S. and S. K. Reddy (1998), “Symbolic and Functional Positioning of Brands,” in:Journal of Consumer Marketing, 15(11), 32–43.CrossRef
D’Souza, C.; Taghain, M. and P. Lamb (2006), “An Empirical Study on the Influence of Environmental Labels on Consumers,” in:Corporate Communications: An international Journal, 11(2), 162–173.CrossRef
D’Souza C.; Taghain, M.; Lamb, P. and R. Peretiatko (2007), “Green Decisions: Demographics and Consumer Understanding of Environmental Labels,” in:International Journal of Consumer Studies, 31(4), 371–376.CrossRef
De Pelsmacker, P.; Driesen, L. and G. Rayp (2005), “Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee,” in:The Journal of Consumer Affairs, 29(2), 363–385.CrossRef
Do Pajo, A. M. F. and M. L. B. Raposo (2010), “Green Consumer Market Segmentation: Empirical Findings from Portugal,” in:International Journal of Consumer Studies, 34(4), 429–436.CrossRef
Grewal, R.; Mehta, R. and F. R. Kardes (2004), “The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes,” in:Journal of Marketing Research, 41(1), 101–115.CrossRef
Griskevicius, V.; Tybur, J. M. and B. Van den Bergh (2010), “Going Green to Be Seen: Status, Reputation, and Conspicuous Consumption,” in:Journal of Personality & Social Psychology, 98(3), 392–404.CrossRef
Hartmann, P. and V. Apaolaza-Ibanez (2009), “Green Advertising Revisited,” in:International Journal of Advertising, 28(4), 715–739.CrossRef
Hjalmarson, H.; Macquet, M. and E. Sjostrom in ed. (Dobers, P.) (2009), “Marketing to Consumers in Different Shades of Green: The Case of Chiquita Bananas and Rainforest Alliance,” in: Corporate Social Responsibility: Challenges and Practices. Stockholm: Santerus Forlag.
Horne, R. E. (2009), “Limits to Labels: The Role of Eco-labels in the Assessment of Product Sustain- ability and Routes to Sustainable Consumption,” in:International Journal of Consumer Studies,33(2), 175–182.CrossRef
Jansson, J.; Marell, A. and A. Nordlund (2010), “Green Consumer Behaviour: Determinants of Curtailment and Eco-innovation Adoption,” in:Journal of Consumer Marketing, 27(4), 358–370.CrossRef
Keller, K. L.; Aperia, T. and M. Georgson (2008), “Strategic Brand Management: A European Perspective,” England: Pearson.
Kinnear, T. C. and J. R. Taylor (1973), “The Effect of Ecological Concern on Brand Perceptions,” in:Journal of Marketing Research, 10(2), 191–197.CrossRef
Leonidou, L. C.; Leonidou, C. N. and O. Kvasova (2010), “Antecedents and Outcomes of Consumer Environmentally Friendly Attitudes and Behaviour,” in:Journal of Marketing Management, 26 (13/14), 1319–1344.CrossRef
Ligas, M. (2000), “People, Products, and Pursuits: Exploring the Relationship between Consumer Goals and Product Meanings,” in:Psychology & Marketing, 17(11), 983–1003.CrossRef
Machleit, K. A.; Allen, C. T. and T. J. Madden (1993), “The Mature Brand and Brand Interest: An Alternative Consequence of Ad-evoked Affect,” in:Journal of Marketing, 57(4), 72–83.CrossRef
Midgley, D. F. (1983), “Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product,” in:Journal of Marketing Research, 20(1), 74–83.CrossRef
Montoro-Rios, F. J.; Martinez, T. L.; Moreno, F. F. and P. C. Soriano (2006), “Improving Attitudes toward Brands with Environmental Associations: An Experimental Approach,” in:Journal of Consumer Marketing, 23(1), 26–33.CrossRef
Montoro-Rios, F. J.; Francisco, J.; Luque-Martinez, T. and M-A. Rodriguez-Molina (2008), “How Green Should You Be: Can Environmental Associations Enhance Brand Performance?” in:Journal of Advertising Research, 48(4), 547–563.CrossRef
Olshavsky, R. W. and D. H. Granbois (1979), “Consumer Decision-Making: Fact or Fiction?,” in:Journal of Consumer Research, 6(2), 93–100.CrossRef
Ottman, J. A. (1992), “Industry’s Response to Green Consumerism,” in:Journal of Business Strategy,13(4), 3–8.CrossRef
Park, C. W.; Jaworski, B. J. and D. J. MacInnis (1986), “Strategic Brand Concept-Image Management,” in:Journal of Marketing, 50(4), 135–145.CrossRef
Park. C. W.; Milberg, S. and R. Lawson (1991), “Evaluations of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency,” in:Journal of Consumer Research,18(2), 185–193.CrossRef
Parkinson, T. L. (1975), “The Role of Seals and Certifications of Approval in Consumer Decision- Making,” in:The Journal of Consumer Affairs, 9(1), 1–14.CrossRef
Prothero, A.; McDonagh, P. and S. Dobscha (2010), “Is Green the New Black? Reflections on a Green Commodity Discourse,” in:Journal of Macromarketing, 30(2), 147–159.CrossRef
Shaw, D.; Shiu, E. and I. Clarke (2000), “The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behavior: An Exploration of Ethical Consumers,” in:Journal of Marketing Management, 16(8), 879–894.CrossRef
Simonin, B. L. and J. A. Ruth (1998), “Is A Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes,” in:Journal of Marketing Research, 35(1), 30–42.CrossRef
Voss, K. E.; Spangenberg, E. R. and B. Grohmann (2003), “Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude,” in:Journal of Marketing Research, 40(3), 310–320.CrossRef
Wilcox, K.; Kim, H. M. and S. Sankar (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?,” in:Journal of Marketing Research, 46(2), 247–259.CrossRef
Metadaten
Titel
Effects of Green Seals of Approval on Brand Perceptions
verfasst von
Lars Bergkvist
Patrick Crotty
Hanna Hjalmarson
Copyright-Jahr
2012
Verlag
Gabler Verlag
Buch
Advances in Advertising Research (Vol. III)

Print ISBN: 978-3-8349-4290-6

Electronic ISBN: 978-3-8349-4291-3

Copyright-Jahr: 2012

DOI
https://doi.org/10.1007/978-3-8349-4291-3_7