nach oben

Erschienen in:

2012 | OriginalPaper | Buchkapitel

The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement

verfasst von : Erlinde Cornelis, Verolien Cauberghe, Patrick De Pelsmacker

Erschienen in: Advances in Advertising Research (Vol. III)

Verlag: Gabler Verlag

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Ample studies demonstrate the dire effects of binge drinking, which is the episodic or irregular consumption of excessive amounts of alcohol, especially among adolescents (Oei and Morawska, 2004; Vik et al., 2003. Hence, there is a strong need for prevention programs to reduce alcohol use among adolescents (Swahn et al., 2004).

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Immediate and Delayed Effects of Message Sidedness

Nächstes Kapitel Effects of Green Seals of Approval on Brand Perceptions

Beatty, S. E. and S.Talpade (1994), “Adolescent Influence in Family Decision Making: A Replication with Extension,” in: Journal of Consumer Research, 21(2), 332–341.CrossRef

Bohner, G.; Einwiller, S.; Erb, H. and F.Siebler (2003), “When Small Means Comfortable: Relations Between Product Attributes in Two-sided Advertising,” in:Journal of Consumer Psychology,13(4), 454–463.CrossRef

Chebat, J. C. and J. Picard (1985), “The Effects of Price and Message-sidedness on Confidence in Product and Advertisement with Personal Involvement as Mediator Variable,” in:International Journal of Research in Marketing, 2(2), 129–141.CrossRef

Crowley, A. E. and W. D. Hoyer (1994), “An Integrative Framework for Understanding Two-sided Persuasion,” in:Journal of Consumer Research, 20(4), 561–574.CrossRef

Devlin, E.; Eadie, D.; Stead, M. and K. Evans (2007), “Comparative Study of Young People’s Response to Anti-smoking Messages,” in:International Journal of Advertising, 26(1), 99–128.

Eisend, M. (2006), “Two-sided Advertising: A Meta-analysis,” in:International Journal of Research in Marketing, 23(2), 187–198.CrossRef

Eisend, M. (2007), “Understanding Two-sided Persuasion: An Empirical Assessment of Theoretical Approaches,” in:Psychology and Marketing, 24(7), 615–640.CrossRef

Etgar, M. and S. A. Goodwin (1982), “One-sided Versus Two-sided Comparative Message Appeals for New Brand Introductions,” in:Journal of Consumer Research, 8(4), 460–465.CrossRef

Golden, L. L. and M. I. Alpert (1987), “Comparative Analysis of the Relative Effectiveness of One- and Two-sided Communication for Contrasting Products,” in:Journal of Advertising, 16(1), 18-25.

Gotlieb, J. B. and D. Sarel (1991), “Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility,” in:Journal of Advertising, 20(1), 38–45.

Hastak, M. and J. W. Park (1990), “Mediators of Message Sidedness Effects on Cognitive Structure for Involved and Uninvolved Audiences,” in: Goldberg, M. E. et al. (eds.): Advances in Consumer Research, 17, 329–336.

Hovland, C. I. (1954), “Effects of the Mass Media of Communication,” in: Gilbert, D. T., Fiske, S. T. Lindzey, G. (eds.).Handbook of Social Psychology. Cambridge, MA: Addison-Wesley Publishing Company.

Johnson, P. B.; Boles, S. M.; Vaughan, R. and H. D. Kleber (2000), “The Co-occurrence of Smoking and Binge Drinking in Adolescence,” in: Addictive Behaviors, 25(5), 779–783.CrossRef

Kamins, M. A. and H. Assael (1987), “Two-sided Versus One-sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change,” in:Journal of Marketing Research, 24(1), 29–39.CrossRef

Leippe, M. and R. Elkin (1987), “When Motives Clash: Issue Involvement and Response Involvement as Determinants of Persuasion,” in:Journal of Personality and Social Psychology, 52, 266-278.CrossRef

McGuire, W. (1961), “Resistance to Persuasion Conferred by Active and Passive Prior Refutation of the Same and Alternative Counterarguments,” in:Journal of Abnormal and Social Psychology,63(2), 326–332.CrossRef

Oei, T. P. S. and A. Morawska (2004), “A Cognitive Model of Binge Drinking: The Influence of Alcohol Expectancies and Drinking Refusal Self-efficacy,” in:Addictive Behaviors, 29(1), 159-179.CrossRef

Quick, B. L. and B. R. Bates (2010), “The Use of Gain- or Loss Frame Messages and Efficacy Appeals to Dissuade Excessive Alcohol Consumption Among College Students: A Test of Psychological Reactance Theory,” in:Journal of Health Communication, 15(6), 603–628.CrossRef

Reynolds, B. and M. W. Seeger (2005), “Crisis and Emergency Risk Communication as an Integra- tive Model,” in:Journal of Health Communication, 10(1), 43–55.CrossRef

Smith, R. E. and S. O. Hunt (1978), “Attributional Processes and Effects in Promotional Situations,” in:Journal of Consumer Research, 5(3), 149–158.CrossRef

Stayman, D.; Hoyer, W. and R. Leon (1987), “Attribute Importance in Discounting Product Features in Advertising,” in: Douglas, S. P., et al. (eds.), AMA Educators’ Proceedings No. 53, American Marketing Association Summer Educator’s Conference, Toronto, Canada.

Swahn, M.; Simon, T.; Hammig, B. and J. Guerrero (2004), “Alcohol-consumption Behaviors and Risk for Physical Fighting and Injuries Among Adolescent Drinkers,” in: Addictive Behaviors, 29(5), 959-963.CrossRef

Vik, P. W.; Cellucci, T. and H. Ivers (2003), “Natural Reduction of Binge Drinking Among College Students,” in:Addictive Behaviors, 28(4), 643–655.CrossRef

Wicki, M.; Kuntsche, E. and G. Gmel (2010), “Drinking at European Iniversities? A Review of Students’ Alcohol Use,” in:Addictive Behaviors, 35(11), 378–384.CrossRef

Zhang, Y. and R. Buda (1999), “Moderating Effects of Need for Cognition on Responses to Positively Versus Negatively Framed Advertising Messages,” in:Journal of Advertising, 28(2), 1–15.

Titel: The Impact of Message Sidedness on Adolescents’ Binge Drinking Intentions after Peer Pressure: The Moderating Role of Issue Involvement
verfasst von: Erlinde Cornelis
Verolien Cauberghe
Patrick De Pelsmacker
Verlag: Gabler Verlag
Buch: Advances in Advertising Research (Vol. III)
Print ISBN: 978-3-8349-4290-6

Electronic ISBN: 978-3-8349-4291-3

Copyright-Jahr: 2012
DOI: https://doi.org/10.1007/978-3-8349-4291-3_6