2013 | OriginalPaper | Buchkapitel
Empirical Analysis and Hypothesis Testing
verfasst von : Lena Christiaans
Erschienen in: International Employer Brand Management
Verlag: Springer Fachmedien Wiesbaden
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In this chapter, data analysis will be carried out in two stages, leading to the discussion of the results of the empirical part of this project. Before conducting the main analyses, some descriptive as well as comparative results will be presented. After the description of the respondent profile, the sample will be analyzed with regard to individual differences between subgroups of students.