nach oben

Research in Engineering Design

01.11.2003 | Original paper

Evaluation of multicultural factors from elicited customer requirements for new product development

Erschienen in: Research in Engineering Design | Ausgabe 3/2003

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Globalisation has been characterised as one of the recent trends in new product development (NPD), in which multicultural factors, in particular, dominate the initial step of product development. Moreover, the voice of customers has been widely accepted as an important source of input to subsequently obtain design metrics and specifications in the early stage of product concept design. For this purpose, customer requirements elicitation and management will determine the success level of an organisation's NPD and benchmarking. Hence, multicultural factors are the most difficult issues for organisations to address, even with the assistance of today's advanced computer systems. It has, accordingly, been one of the future directions in NPD. However, in practice, there are few successful or effective techniques available for the evaluation of multicultural factors in customer requirements. This paper aims at realising a prototype system that combines the strengths of the laddering technique and the radial basis function (RBF) neural network for customer requirements acquisition and multicultural factors evaluation. The performance of the prototype system was illustrated using a case study on mobile hand phone design. The results are discussed in detail.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Bahrami A, Dagli CH (1994) Concept design problem. In: Dagli CH (ed) Artificial neural networks for intelligent manufacturing. Chapman & Hall, London, pp 93–110

Boose JH, Bradshaw JM (1988) Expertise transfer and complex problems: Using AQUINAS as a knowledge-acquisition workbench for knowledge based systems. In: Boose J and Gaines BR (eds) Knowledge-based systems – Volume 2: Knowledge acquisition tools for expert systems. Academic Press, New York, pp 39–64

Burchill G, Fine CH (1997) Time versus market orientation in product concept development: Empirically-based theory generation. Management Science 43:465–478

Chen CH, Khoo LP, Yan W (2001) Multicultural factors evaluation on elicited customer requirements for product concept development. Proceedings of the 16^th International Conference on Production Research (ICPR-16), July 29 - August 3, Prague, Czech, 15p.

Chen CH, Khoo LP, Yan W (2002) A customer-oriented strategy in product conceptualization based on laddering technique and ART2 neural network. The 6^th International Conference on Engineering Design & Automation, Maui, Hawaii, USA, pp 290–295

Corbridge C, Rugg G, Major NP, Shadbolt NR, Burton AM (1994) Laddering: Technological tool in knowledge acquisition. Knowledge Acquisition 6:315–341CrossRef

Devlin K (1999) InfoSense – Turning information into knowledge. WH Freeman and Company, New York

Elashmawi F, Harris PR (1993) Multiculture management: New skills for global success. Gulf Publishing Group, Houston, TX

Fransella F, Bannister D (1977) A manual for repertory grid technique. Academic House, London

Fung RYK, Popplewell K, Xie J (1998) An intelligent hybrid system for customer requirements analysis and product attribute targets determination. International Journal of Production Research 36:13–34CrossRef

Hassoun MH (1995) Fundamentals of artificial neural networks. MIT Press, MA.

Haykin S (1999) Neural networks. Prentice Hall, New York

Hinkle D (1965) The change of personal constructs from the viewpoint of a theory of construct implications. Unpublished PhD thesis, Ohio State University, OH

Hofstede G (1983) Culture dimensions for project management. International Journal of Project Management 1(1): 41–48CrossRef

Ito Y, Höft K (1997) A proposal of Region- and Racial Traits-Harmonised products for future society: Culture and mindset-related design attributes for highly value-added products. International Journal of Advanced Manufacturing Technology 13:502–512

Kelly GA (1955) The Psychology of Personal Constructs. WW Norton, New York

Khoo LP, Chen CH, Yan W (2002) An investigation on a prototype customer-oriented information system for product concept development. Computers in Industry 49(2): 157–174

Krishnaswamy GM, Elshennawy AK (1992) Concurrent engineering deployment. Computers and Industrial Engineering 23:503–506CrossRef

Latouche S (1996) The Westernisation of the world: The significance, scope and limitations of the drive towards global uniformity. Polity Press, Cambridge, MA

Malavé CO, Ramachandran S (1994) Machine-part family formation. In: Dagli CH (ed) Artificial neural networks for intelligent manufacturing. Chapman & Hall, London, pp 111–142

McAdams DA, Stone RB, Wood KL (1999) Functional interdependence and product similarity based on customer needs. Research in Engineering Design 11:1-19

McGeorge P, Rugg G (1992) The uses of "contrived" knowledge elicitation techniques. Expert System 9:149–154

Nilson TH (1995) Chaos marketing – How to Win in a Turbulent World. McGraw-Hill, New York

Rauner F (1997) Industrial culture and its implication for a development concept for a "culture of manufacturing". International Journal of Advanced Manufacturing Technology 13:464–472

Roger JS, Sun CT (1993) Functional equivalence between radial basis function networks and fuzzy inference systems. IEEE Transactions on Neural Networks 4:156–159CrossRef

Rugg G, McGeorge P (1995) Laddering. Expert Systems 12:331–346

Shadbolt NR, Burton AM (1989) Knowledge elicitation. In: Wilson J and Corlett N (eds) Evaluation of human work: Practical ergonomics methodology. Taylor and Francis, New York

Smith PB, Bond MH (1993) Social psychology across cultures – Analysis and perspectives. Harvester Wheatsheaf, New York

Trompennars F (1995) Handbook of management – Culture factors in international management. Pitman Publishing, London

Waldegg PB, Scrivener SAR (1998) Meaning, the central issue in cross-cultural HCI design. Interacting with Computers 9:287–309CrossRef

Yamazaki K (1997) A study on shifting towards multicultue-based manufacturing to promote society – Observations and strategies for solving problems. International Journal of Advanced Manufacturing Technology 13:474–477

Zhang LM (1993) Models and applications of artificial neural networks. Fudan University Publications, Shanghai, China

Titel: Evaluation of multicultural factors from elicited customer requirements for new product development
Publikationsdatum: 01.11.2003
Erschienen in: Research in Engineering Design / Ausgabe 3/2003
Print ISSN: 0934-9839
Elektronische ISSN: 1435-6066
DOI: https://doi.org/10.1007/s00163-003-0032-6

Premium Partner

Marktübersichten

Die im Laufe eines Jahres in der „adhäsion“ veröffentlichten Marktübersichten helfen Anwendern verschiedenster Branchen, sich einen gezielten Überblick über Lieferantenangebote zu verschaffen.

Zur Marktübersicht