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03.08.2017 | Research Article

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

verfasst von: Nicholas H. Lurie, Jonah Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, Joseph Pancras, Ann E. Schlosser, Baohong Sun, Rajkumar Venkatesan

Erschienen in: Customer Needs and Solutions | Ausgabe 1-2/2018

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Abstract

Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their capabilities and pervasivity (i.e., the degree to which a mobile ecosystem is accessible everywhere and at all times). Further, we propose that accounting for distinguishing aspects of mobile ecosystems, the context in which mobile ecosystems are used, and interactions between mobile ecosystems and mobile contexts are critical in advancing theoretical and substantive understanding of the role of mobile technologies in the marketplace. Based on this perspective, we identify important research topics as well as opportunities and challenges for modeling mobile consumer decision-making.

Vorheriger Artikel How Context Affects Choice

Nächster Artikel Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

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Titel: Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice
verfasst von: Nicholas H. Lurie
Jonah Berger
Zoey Chen
Beibei Li
Hongju Liu
Charlotte H. Mason
David M. Muir
Grant Packard
Joseph Pancras
Ann E. Schlosser
Baohong Sun
Rajkumar Venkatesan
Publikationsdatum: 03.08.2017
Verlag: Springer US
Erschienen in: Customer Needs and Solutions / Ausgabe 1-2/2018
Print ISSN: 2196-291X
Elektronische ISSN: 2196-2928
DOI: https://doi.org/10.1007/s40547-017-0076-9

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