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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Extending Experiential Learning: Blending Theory with Practical Applications
verfasst von : Dipayan Biswas
Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
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Abstract
In keeping with the spirit of the above quote, my teaching philosophy centers on student engagement, experiential learning, and interactive methodologies as means to facilitate overall learning. I also blend theory with practice, along with incorporating the latest cutting-edge research findings. These broad teaching philosophies have shaped my approach in the courses that I have taught so far (Sensory Marketing, Brand Management, Basic Marketing, Marketing Research, Marketing Management, Global Marketing, and Digital Marketing, among others).